Strength through diversity
The Commerz Real belongs to the Commerzbank Gruppe and looks back on more than 45 years market experience and a managed volume of 32 billion euros. The company combines comprehensive know-how in asset management and a broad-based structuring expertise to deliver its signature range of services: Fund products focused on tangibles ensure a stable long-term asset accumulation, while tailored financing concepts create new investment margins.
A strong digital presence for a strong brand – Commerz Real
A corporate website that focus on the Commerz Real brand. brandtec developed a strong concept with its own visual world. The design speaks the brand’s language, provides a clear structure and distinctness. Employees receive a special role in the visual language through the photo shoot, and the corporate culture is highlighted. Additional clarity is achieved by the completely reworked content, making this a powerful and successful project.
CAMPAIGN IN THE CONTEXT OF THE EXPO REAL 2018
VISIONS MADE REAL
On the occasion of EXPO Real 2018 brandtec developed the advertising campaign VISIONS MADE REAL. Commerz Real is showing itself transparently at its stand. In the DigiLab, they present the heads and real estates behind the company.
Through a visual fusion of people and real estate, brandtec transmits the seemingly inseparable connection between digital and real world into reality. The attention-grabbing visuals show employee portraits and metropolises from the portfolio of Commerz Real. This creates a high degree of authenticity and strengthens brand awareness.
The campaign is spread online via mobile marketing.
COMview — Concept and Design Corporate Blog
Start for COMview. An external communication channel that carries the internal structure to the outside world and provides insights into the company.
With COMview, brandtec has not only given the corporate blog a name, but has also designed and created it.
The platform edited by the employees supports Commerz Real on its way to become a digital asset manager.