Brandtec - financial brand designers

They have been working together with their team from New York and Frankfurt for more than 10 years now.

A web presence that embodies the philosophy
The added value they promise asset owners and managers should be reflected just as convincingly in the web concept.

Concept and design
brandtec develops an overarching design principle for Behring, Khan & Co. LLC and BKN Capital S.A. and works according to the Kiss principle “Keep it short and simple”. A formal revision of the two logos and a clear design concept allows the two financial partners to become one strong company.

Programming
As with the design of the two companies, there are also synergy effects in the programming: Following the successful go-live of Behring, Khan & Co. LLC at the end of March 2024, the partner company BKN Capital S.A. will follow suit based on the prepared UX and UI elements.

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gracher also wants to communicate its new focus and evolved identity as a full-service provider to the public and translate its brand essence into the future. The independent financial services provider chooses brandtec for tailor-made support, placing rebranding and implementation in experienced hands.

Awareness
With the new brand design, brandtec has succeeded in adapting gracher’s external appearance to the company’s development and ensuring a consistent presentation of the brand across all touchpoints with the desired attention.

The resulting word-image brand and newly defined claim “your financing: our focus” are central elements that show at first glance who gracher is and what gracher stands for.

Website relaunch
As part of the relaunch, the corporate websites were also designed and reconceptualized by brandtec in terms of target group approach and usability. www.gracher.eu

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“Transporting the image that suits the congress”, is also the goal of Dirk Stöwer, the organiser of the FONDSKONGRESS TRIER. “This will allow us to build more partnerships with other asset managers in the future, attract more potential clients and focus on long-term success.”

With the resulting aesthetics, the agency solves the challenge of creating a link to the initiator and the location of Trier while at the same time communicating that ‘certain something’ and ‘state of the art’.

“Durability and flexibility in application are also important to us: one aspect of this is that the key visual and the components of the corporate design can also be used as a multimedia brand.” Marion Kläs, Creative Director brandtec

Since 1998, brandtec has been helping companies in the financial world to position themselves in the market. With clear brand messages and surprising designs, they give banks and financial service providers a distinctive face – so for them to stand out from the competition.

By cooperating with CURE Intelligence, brandtec expands its portfolio to include the important components of social media and data analytics. Thomas Rosner, Managing Partner at brandtec, sums up the customer benefits, “The expertise of brandtec and CURE Intelligence complement each other perfectly and pave the way for holistic brand management in the digital world”.

Marco Feiten, Managing Director at CURE Intelligence agrees, “The past few months have been characterized by digital work and communication more than ever, which increased awareness for professional digital brand management”. He adds, “We have laid the foundation for a successful, long-term partnership”. Thomas Rosner takes a similar view, “With CURE, we have found a partner who shares our goals and values”.

Customers will benefit from this cooperation. They can now rely on the combined expertise of two experienced companies pulling in the same direction.

brandtec designs the relaunch ifsam.lu according to the standards of an optimal customer experience, combining both functionality and relevance; services are presented in a focused and approachable way.

“The agency succeeds in digitally continuing the branding it has successfully implemented in the past and keeping the brand tangible.” Marion Kläs, Creative Director brandtec.

brandtec accompanies the marketing of the fund with the design of the flyer and poster. In the course of this, the image booklet is also updated and a dedicated section is created for the important topic of sustainability.

With over 2,000 clients and 40 employees, Nordlux Vermögensmanagement is one of the largest private asset managers for German-speaking clients in Luxembourg and brandtec is part of this success story.

Professional and strategic branding pays off. One of the most important benefits of a strong brand is trust. This is particularly relevant for the financial market. Especially in the economic and business context, the trust of the customer is a fundamental basis for decision-making and essentially responsible for the success of the brand and the brand-leading company. 
 
brandrock is dedicated to these and numerous other aspects of modern financial marketing. Regularly updated, you will find interesting guest articles, news, blog posts from the financial market in general and on the topics of marketing, branding, communication, digitalization and finance in particular. Always with the professional perspective of an insider and open eyes for everything that happens on the financial market.